Do you want to Get More Bookings...

Now OR Later?​

BookingCounts can help you get BOTH

Optimize for Book Now

Learn simple ways to improve and optimize your hotel or travel website to get more visitors to click your "Book Now" button. 

Optimize for Book Later

Learn how to capture people that are not ready to "Book Now" and use email re-marketing to convince them to complete a booking later. 

Since 2011, BookingCounts has defined "Book Now" Conversion Optimization 


Book Now Conversion Optimization means:

  • Perfect Your Unique Travel Content
  • Promote Your Top Tourism Reputation
  • Inspire Trust in Your Travel Products and Services
  • Motivate Visitors to Click Your "Book Now" Button
  • Remind Travelers to Come Back and Book Later
  • Offer a Secure Booking Experience
Scott PetoffTravel Blogger and Booking Optimizer

Do you want to get more bookings now or later? How about optimizing your website for both? I'm Scott, the owner and editor at BookingCounts.com. Here you will find step-by-step articles and tutorials specifically written for travel marketers. Whether you are a hotelier, own a B&B, take travelers on tour, plan family vacations, or run a tourist activity company, BookingCounts is for you. Learn how to leverage the same content marketing and inbound marketing techniques used by the major players of the travel industry. Take your first step towards becoming a booking conversion optimization expert by signing up for my Get More Bookings newsletter.

Take your first step towards becoming a booking conversion optimization expert by signing up for my Get More Bookings newsletter.


Booking Conversion Optimization is for You...

Hotel and Hospitality Optimization

Hotels, B&Bs, and Lodging

Hotel marketers need to be proactive to get more direct bookings with website optimization and by sending "Book Now" email reminders to potential guests. Keep reading...

Tour Operator and Guide Optimization

Tour Operators & Vacation Activities

Tour and activity operators must leverage landing pages and email remarketing to convert warm (and hot) leads into booked customers. Learn how to start now...

Travel Agent Website Optimization

Travel Agencies & Tourism Marketers

Marketing to travelers who have limited vacation requires trust, persistence, and urgency. Find out how travel email newsletter campaigns are an essential tool for travel agents.


Check Out the Latest Posts on BookingCounts

Subscribe to "Get More Bookings"

The BookingCounts free monthly email newsletter keeps you up to date with the latest "Book Now" and "Book Later" optimization techniques. Sign up today to join our global list of booking conversion optimization experts.

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