Booking Conversion Optimization for Travel Marketers
Booking Conversion Optimization is at the core of everything we do at BookingCounts™. We publish travel content and deliver software tools to optimize travel marketing online and help you get more visitors to book now or later (when they are ready).
Travel businesses that can benefit from BookingCounts include:
- Tour companies, especially local tours operators and specialty guides
- Hotels, Inns, B&Bs, and unique lodging options and places to stay
- Tourist attractions including museums, historic places, and cultural performances
- Travel marketing firms and consultants who manage online advertising and marketing campaigns
- Events, festivals, sports, celebrations, and special programs that happen once or multiple times a year
- Online travel agents that specialize in destinations or customer segments
- Entertainment and food venues such as restaurants, music and theater promoters, and fun parks
To convince visitors to make a booking it is essential that you promote a positive reputation online, sell trustworthy travel products and services, and offer a safe and secure reservation process. It is also essential that you make it simple for visitors to “bookmark” your site to remember to come back when they are ready to learn more and book travel.
Technology – Travel Email Remarketing
With the introduction of the Book Later Button™, your tourism business has a powerful tool to implement an email remarketing campaign designed for online travel marketing. Since visitors to your site are unlikely to book travel right away your business needs a reputable, trustworthy, and safe way to stay in touch (remarket travel). That is why we developed a hosted (cloud-based) web app and email delivery widget (html web plug-in) just for travel re-marketing.
By simply copying and pasting a Book Later Button widget onto your “Book Now” pages, people that are not ready to book right away can request an email reminder to revisit at a later date. There are a wide variety of reasons for not being able to book immediately. Common reasons are to talk with family and friends first, research more options, compare pricing, being uncomfortable booking at work or on a mobile device, or they simply need time to think it over.
So instead of hoping that your visitors will bookmark and capture your site URL (and risk forgetting it), tell them to click the Book Later Button™ to “bookmark” your site via email remarketing. They select when to receive a personal email reminder containing a link back to your web page along with their private notes. On the scheduled date they automatically receive your email marketing message in their inbox so they can continue making vacation plans. Your travel business gets a second chance to convince visitors to revisit your website and complete a booking.
Learn more on our Book Later Button product page and read the article “What is Travel Remarketing” on our blog.
Blog – Tourism Website Optimization
The “Get More Bookings” blog at BookingCounts.com is a “How-To” guide for travel and tourism businesses that accept bookings online. It matters not whether you have an electronic booking system, web booking form, availability calendar, or rely on email and phone to handle booking inquiries. Follow our blog to learn how to increase the look-to-book-ratio for any website that promotes hospitality, tours, vacation packages, and things to do while on vacation.
Blog posts at BookingCounts.com offer practical advice especially for independent, small, and specialty hotels, travel agents, and tour operators. You are already doing everything you can to maximize traffic to your website via SEO, online advertising, and social media. When people reach your site you must also convince them that you can deliver what you promise – a valuable, unforgettable, and worry free vacation.
Do you want to increase your online booking rate by converting more visitors to customers? BookingCounts is the place to turn for articles, best practices, white papers, web technology, and online resources about running a successful hotel, B&B, tour, tourist attraction, or vacation package website – one that gets more direct bookings. We also highlight ways to leverage the Book Later Button to run a travel email remarketing program that captures and converts visitors that are likely to book on the second (or third) visit.
You can increase the likelihood that travel planners will click the Book Now button (best outcome) or click the Book Later Button (second chance conversion).
Sign up for the Get More Bookings email newsletter today to get articles delivered to your inbox for free.
