Get More Visitors to Book Now (and Later)
Does your hotel generate love-at-first-site booking conversions? When consumers search for places to stay, besides the name of your hotel the first thing they see is your photo. It influences clicking behavior on OTAs and hotel meta-search (comparison booking) engines. One more place that your property photos appear is in the Google Image Search results. [...]
The all-important html page “Title Tag” is often mentioned as one of the first SEO areas for tour, hotel and vacation package websites. It’s original purpose is to name each unique web page, similar to the subject line in an email message. The title tags get shown in the tabs of your web browser (hover [...]
Publishing an email newsletter for your hotel, inn, B&B, or specialty lodging is a smart idea to acquire new customers and encourage repeat business. The easy part is to sign up with an email list service like MailChimp or Constant Contact (see a previous post about selecting an email service provider for travel). The challenging [...]
Your “Book Now” button has a new partner – the “Book Later” button from BookingCounts. It makes it possible to capture your typical visitor who is interested but “Not Ready” to click the Book Now button. By asking for their email address it can automatically send them a reminder to return at a later date. [...]
Your hotel contact and reservation requests arrive from all over the world and throughout the day to your inbox. For the independent hotel, B&B, and tour operator, it is simply not possible to respond to email requests immediately. And there is no reason to if you set up an automated response message for when you [...]
Email marketing is one of the oldest forms of Internet marketing. And it is still one of the most effective despite the popularity of sharing on social media networks. Facebook, Twitter, and Pinterest are great ways to push out travel content and encourage sharing but does it really increase booking rates? Sending an email newsletter [...]
