Get More Visitors to Book Now (and Later)
Your travel booking website must have a “Book Now” type button as the most important call-to-action (CTA). It does not matter whether you have a live booking engine or simply collect reservation request information in a contact form. Clicking the booking button is how you turn lookers into bookers. Crafting a custom graphic button that [...]
Despite the excitement and popularity of social media, email marketing is still one of the most effective online marketing tools. Deciding whether or not to publish an email newsletter for your tourism business is the question to be answered by this tourism marketing article. First to learn more about email marketing effectiveness, review these recent [...]
For tourism website optimization to improve your look-to-book ratio, three things needs to happen when visitors navigate to your site. First they must believe that you run a reputable and established tourism business. Next you must project an image of trust, that you can deliver the travel services you offer. Finally it is critical that [...]
When designing an optimized travel website it helps to think like a restaurant manager. The way visitors find out about your tourism business, choose to learn more about your travel services, and decide to make a reservation is quite similar to the way tourists select restaurants while on vacation. Let me explain the 4 step [...]
Do you manage a travel and tourism business and want to get more visitors to click the “Book Now” button on your site? That is sole purpose of the BookingCounts blog, so I encourage you to browse recent articles from the menu above and subscribe to the exclusive Get More Bookings™ newsletter. To get excited [...]
