Category Archives for Booking Conversion Optimization

Put Mobile Travel Bookings First Optimization Guide

Booking Optimization for Mobile Visitors

You’ve read the travel marketing headlines telling us how many (more) travelers are booking on mobile (just read emarketer, Skift, tnooz articles) each year. If you are seeing more than half your visitors browsing your hotel or tour website on mobile, you are not alone. Google is putting mobile first and so should you if […]

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3 Critical Reasons Why Not to Hide Your Hotel Booking Cancellation Policy

Stop Hiding Your Hotel Cancellation Policy

Think about a visitor to your website who is fully convinced to make a booking. They double check dates, number of guests, and room type. One more thing is to review your cancellation policy. Oh, where can it be? Is your hotel cancellation policy easy to find as well as easy to understand? Note: This […]

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How Hotel and Tour Social Media Followers = More Bookings

Social Media Follower Booking Funnel

Does your hotel have a Facebook page? Are you tweeting about your vacation package deals? Do your tour guides post photos to Pinterest and Instagram? If you answered ‘Yes’ to any of those questions, ask yourself what optimization strategy you are using to get more bookings with social media.  Just like with your own website, you need […]

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Why Link Your “Book Now” Buttons to Online Travel Agency (OTA) Websites

Book Now Link to OTA Distribution

You want what every hotelier and tour operators wants – to get more direct bookings for your hotel, tours, and vacation activities. Your first goal is to optimize your “Book Now” button for direct booking to avoid paying commissions and “own” the travel shopping experience. Your secondary goal is to optimize for your preferred online […]

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Top “Get More Bookings” Posts for Hotel Marketers

Hotel Marketing Top Optimization Posts

Hospitality marketing sites and blogs are always writing about the latest trend or “trick” to get more bookings. However if you have been following the online hotel marketing space for the last few years, you’ll realize common sense rules still apply. Take care of what’s most important on your hotel website before it negatively impacts […]

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