Category Archives for Travel Website Optimization

Don’t Lose Direct Bookings Due to these 4 Web Hosting Failures

Google PageSpeed Insights - Test Travel Page

How many bookings are you losing when your hotel, tour, or travel website is down? The more critical question to ask is how often is your website down? You probably have no idea. If you don’t proactively monitor and respond to site failings globally and across devices, it is surely costing travel bookings. This includes travelers […]

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Travel Image SEO to Get More Google Image Search Traffic

Travel Image Search Optimization (Google)

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google Image Search (or Bing Images Search if you prefer). Optimizing for image search is one more way to increase traffic and bookings by getting your travel […]

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Is Your Book Now Button Failing the Booking Security Test?

Book Now Button Security Test Post

How do you know if your booking web security is broken, out of date, appears unencrypted, or displays scary warnings messages? The only answer is to test, configure, and test again. This post is for hotels, tour operators, tourist attractions, and travel agents who accept bookings online. Don’t lose bookings due to a problem with […]

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Travel Domain Name Registration and SEO for .COM, .TRAVEL, .COUNTRY

Domains for Travel Industry - .com,.travel, .country

What’s the domain name for your hotel, tour, travel agency, tourist attraction, or destination website? In other words, what is the website URL for your home page – for example: www.your_hotel-or-tour-and-travel-business.com? Now take a look at the Top Level Domain (abbreviated TLD). That’s the final part of your domain name – typically www.custom_domain.TLD. Is it […]

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5 Tips For Writing Descriptive Travel Copy That Converts

Quote - Example of Big Picture Hotel Description

Travel marketing is driven by images. I’m talking about eye-popping photos, gripping video, tweet-worthy graphics and vivid descriptive text. Yes, I actually mean written text. Just like all those beautiful visuals, well-crafted copy uses the power of imagery to entice travelers. People tend to think in pictures, rather than in words or numbers. So the […]

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