Get More Visitors to Book Now (Tourism Website Optimization)

How To: Printer Friendly Versions of Travel Website Pages

Printer Friendly Button or Link (Tour Itinerary)

Smart phones, tablet computers, and mobile web-connected devices are great for traveling, but nothing is more reliable than a piece of paper in your hand while on a trip.  Since your tourism website is full of important itinerary and booking information, your customers will likely want to print out pages to bring on their trip.… [Continue Reading]

Spell Check Your Tourism Website to Gain Trust and Get More Bookings

Check Spelling & Grammar button

Attention tourism business online marketing professionals and content managers: When was the last time you proofread your entire website to find and correct spelling mistakes?  Do you have a written policy in place that requires every staff member to proofread and spell check content before it goes live, whether it is a tweet, event listing,… [Continue Reading]

A Definition and How to Offer Free WiFi at your Hotel or Tourism Business

Free WiFi zone Sign

Is free WiFi a travel privilege or a right?  Browse the listing of any hotel on TripAdvisor or Booking.com and you are sure to find several post-trip reviews mentioning both annoyance and frustration with internet access while traveling. I for one make it a practice to book hotels that include free wireless Internet in the… [Continue Reading]

Booking Contact Form – Let Me Count The Ways To Reach You

Internet-Cafe-SJ

The “Contact Us” form on a tourism website is one of the Tourism Website Big 6 (Must Have) sections that include Travel Products, Pricing, Booking, About, and FAQ.  I plan to outline each of these in a separate posting, but for now let us focus on the all-important contact page.  Travel companies are in the business… [Continue Reading]