Get More Visitors to Book Now (and Later)
Your “Book Now” button has a new partner – the “Book Later” button from BookingCounts. It makes it possible to capture your typical visitor who is interested but “Not Ready” to click the Book Now button. By asking for their email address it can automatically send them a reminder to return at a later date. [...]
How to Use Email Reminders to Get More Bookings Your travel website is open for business 24/7 and goal number one is to get visitors to click “Book Now” and become your customer. However since travelers are unlikely to make a booking on the first visit, you must find a way to get them to [...]
The term “remarketing” has appeared more frequently in online marketing circles after the recent Google announcement. Their advertising platform now offers a remarketing feature which is already attracting tons of attention from the conversion optimization community. A similar and mostly equivalent term is “retargeting” which tends to focus on the use of online (multi-device) advertising, [...]
Your travel booking website must have a “Book Now” type button as the most important call-to-action (CTA). It does not matter whether you have a live booking engine or simply collect reservation request information in a contact form. Clicking the booking button is how you turn lookers into bookers. Crafting a custom graphic button that [...]
Despite the excitement and popularity of social media, email marketing is still one of the most effective online marketing tools. Deciding whether or not to publish an email newsletter for your tourism business is the question to be answered by this tourism marketing article. First to learn more about email marketing effectiveness, review these recent [...]
Is free WiFi a travel privilege or a right? Browse the listing of any hotel on TripAdvisor or Booking.com and you are sure to find several post-trip reviews mentioning both annoyance and frustration with internet access while traveling. I for one make it a practice to book hotels that include free wireless Internet in the [...]
