Get More Visitors to Book Now (and Later)
Offering visitors an easy way to share a web page, article, news story, update, or deal is now a familiar standard online. For sellers of travel this is an equally important action to add to every page of your site. (Article FTPKSRWG9EX5) Bookmarking and sharing leads to more engaged visitors, increased repeat traffic, and additional opportunities [...]
The term “remarketing” has appeared more frequently in online marketing circles after the recent Google announcement. Their advertising platform now offers a remarketing feature which is already attracting tons of attention from the conversion optimization community. A similar and mostly equivalent term is “retargeting” which tends to focus on the use of online (multi-device) advertising, [...]
