Tour Operators Needs Booking Optimization

Tour operators and vacation activity businesses can learn about tour booking conversion optimization. Find out how to get more bookings now AND later with the articles, resources, and tools on BookingCounts. 

Optimize for Book Now

More Bookings Now

Fix, Improve, and Optimize Your Website  (Reputation, Trust, Security) to Convince More People to Book a Tour or Activity.

  • Tour Keyword SEO
  • Content Marketing
  • Vacation Activity FAQ
  • Booking Security
  • Tour Guide Trust Signals
  • Tourism Reputation 

Optimize for Book Later

More Bookings Later

Capture Email Addresses Before People Leave Your Site to Send Reminders to Come Back and Reserve a Tour Later.

  • Tour Newsletters
  • Tour Landing Pages
  • Email Auto-Responders
  • Social Media Follow-up
  • Book Direct Reminders
  • Take Another Tour Offer

Thinking about starting a Tour & Activity Email Newsletter?

BookingCounts recommends GetResponse for all your tour email marketing needs. It is free to get started with a 30-day trial. Their tools are user friendly, letting you design stunning email newsletters with drag and drop ease. The best part is their 24/7 chat support in case you have a question. Click the ad to get started today! 

Grow Your Business with Email Marketing (GetResponse)

Top Tour Operator Marketing Articles

Why Hotel and Travel Marketers are Worried About Canada’s New Anti-Spam Law
You may have seen the headlines about the strict new anti-spam law that goes into effect in Canada on July[...]
Your Travel Website Is Broken – Listen Up to Fix It
What's wrong with your hotel website? You probably don't even know and it may be costing you "Book Now" conversions. Whether[...]
Travel Exit Page Remarketing with Google Analytics for Booking Conversion Optimization
Most visitors to your travel website leave without booking - that much is a given. So how can you address[...]
Who Runs Your Tourism Business? Post About Us Photos and Keep It Real
People want to buy travel services from a real person and not a website.  It makes no difference how exciting[...]
Training Course Book Now Optimization

Book Now 101 Training Course (Free)

You'll receive 10 weekly lessons (with 10 tips each!) in your inbox for a total of 101 ways to get more bookings.

Your first lesson that will arrive today, Reputable Travel is My Middle Name, tells you how to...​

  • Let Your Customers Say You Are Awesome
  • Ring the TripAdvisor Bell
  • Be Human When Responding to Negative Reviews
  • and 7 more tips for booking conversion optimization

* Your email will not be shared. Sign up for the free BookingCounts training and newsletter, sent at most once per week.