Tourism Marketing Dictionary
| Tourism Website Optimization™ | acronym: TWO |
| noun | 1. the process of making improvements to a tourism website in order to convert more visitors to customers (i.e. get more bookings). 2. applying online marketing best practices to the travel and tourism industry to maximize the look-to-book (conversion) ratio. |
| Origin | 2011 Meliovation (Trademark) on BookingCounts.com |
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> Do It Yourself Tourism Website Optimization
> (Travel Buyer) Hierarchy of Needs
> Unique Travel Proposition (Tourism Marketing 101)
Blog Posts By BookingCounts Category
> Reputable Tourism Business
> Trustworthy Travel Website
> Booking Security
