Tourism Marketing Dictionary
|Tourism Website Optimization™||acronym: TWO|
|noun||1. the process of making improvements to a tourism website in order to convert more visitors to customers (i.e. get more bookings).
2. applying online marketing best practices to the travel and tourism industry to maximize the look-to-book (conversion) ratio.
|Origin||2011 Meliovation (Trademark) on BookingCounts.com|
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